National Safe Boating Council Triumphs with Eight Awards for the Wear It! Campaign

Manassas, VA (August 29, 2014) – It has been an exciting year for the National Safe Boating Council (NSBC) and agency partner Paul Werth Associates, who recently clinched eight awards for its integrated communications efforts on behalf of the North American Safe Boating
Campaign. This yearlong campaign promotes safe and responsible boating and the value of voluntary life jacket wear by recreational boaters through the national theme, Wear It!

“It is an honor and privilege to achieve these esteemed awards for our Wear It! campaign. We hope to continue promoting and increasing awareness of the Wear It! message through creative and innovative strategies,” said Rachel Johnson, executive director of the National Safe Boating Council. “We’re pleased that Werth is being recognized for the best-in-class work and results they achieved in partnership with the NSBC.”

The awards represent honors from the Academy of Interactive & Visual Arts, Association of Marketing and Communication Professionals, PR Daily, Public Relations Society of America (PRSA) and VEMA Arts and Standards Council.

“We’re honored to work with Wear It! The National Safe Boating Council continues to help prevent boating deaths and injuries nationwide through the campaign, and we are proud to be a part of those efforts,” said Sandra W. Harbrecht, Werth’s president and CEO. The Wear It! Campaign received praise and recognition with the following awards:

  1. Communicator Silver Award of Distinction for Not-forProfit Integrated Campaign
  2. Hermes Creative Gold Award for PR Campaign
  3. PR Daily Award for Best PR Campaign Honorable Mention
    (Non-Profit Awards)
  4. PR Daily Award for Best Traditional Nonprofit Campaign
  5. PR Daily Award for Best Infographic
  6. PRSA Bronze Anvil for Best Non-Profit Media Relations
  7. VEMA Award for Film/Video/TV Production for the Wear It!
  8. VEMA Award for Design/Print for the Wear It! Infographic

    To download the Wear It! campaign’s press kit, award-winning infographic and PSAs, please visit or contact

    About the National Safe Boating Council
    The National Safe Boating Council (NSBC) is the foremost coalition for the advancement and promotion of safer boating through education, outreach, and training. The NSBC accomplishes this mission by promoting outreach and research initiatives that support boating education and safety awareness; improving the professional development of boating safety educators through training; and developing and recognizing outstanding boating safety programs. To learn more about the NSBC and its programs, visit