National Safe Boating Council Strategic Plan:

2015 - 2019

Mission Statement: The National Safe Boating Council’s (NSBC) mission is to be the foremost coalition to advance and promote a safer recreational boating experience through education, outreach, and training.

Purpose: The National Safe Boating Council exists to make recreational boating safer. The community that we serve include organizations, groups, agencies, and companies who influence and impact recreational boating safety.

Vision Statement: The National Safe Boating Council engages all aspects of the recreational boating community in relevant, compelling, and continuous opportunities, which improve safety and reinforce enjoyment of recreational boating. This includes connecting with, listening to and involving everyone who lives, works, or plays within the recreational boating community.

The Council builds trust, seeks common ground, and encourages productive dialogue within the recreational boating community in order to understand what matters most to our members, and uses those values to drive decisions. We work with the community in support of exploration and implementation of new and innovative ideas and seek continuous improvement in everything we do.

As the premier organization in recreational boating safety, the Council serves as the essential vehicle through which the recreational boating community unites to achieve positive, tangible, and measureable outcomes. The Council’s actions prove the value of active membership, encourage increased levels of commitment to safe boating practices, and fuel even greater collective success.

Goal 1. Program Development Goal: To help our partners, NSBC membership, and stakeholders improve boater behavior through education, awareness, and training to make recreational boating a safer and more enjoyable experience.

Objective 1.1. Expand and enhance effective safe boating outreach to increase  recreational boating safety.

Strategy 1.1.1. Through our partners, NSBC membership, and stakeholders, provide constant and consistent messaging for the North American Safe Boating Campaign (Wear It!) to recreational boaters by raising awareness through a marketing and communications campaign conducted annually to increase engagement.

Measurement: Formal survey mechanism to track effectiveness of Wear It! campaign. Measurement of # of members and partners that are utilizing the campaign. 

Timeline: Survey results and report of participant (member and partner) engagement completed by third quarter annually on calendar year.

Strategy 1.1.2. Identify, support, and expand associate member outreach campaigns and communications efforts for partner boating safety programs.

Measurement: Inventory report to identify campaigns, inventory on which campaigns the NSBC members and partners support

Timeline: Compile report in December; present report at Winter NSBC Board Meeting

Strategy 1.1.3. Maintain a presence and expand general communications and awareness outreach to our partners, NSBC membership, and stakeholders through current and emerging digital and social media.

Measurement: Open rates of digital media; existing social media analytics

Timeline: Monthly audit

Objective 1.2 Expand and enhance boating safety education resources.

Strategy 1.2.1. Create and disseminate boating safety information and resources related to NSBC’s programs to enhance availability and usefulness of information to partners, NSBC membership, and stakeholders. 

Measurement: Number of resources used and disseminated

Timeline: Reported at Fall Board of Directors Meeting

Strategy 1.2.2. Strategize to determine new forums and provide tools and resources to engage and educate partners, NSBC members, and stakeholders in safe boating education, outreach, and challenges.

Measurement: Inventory report on the community’s use of NSBC products compared to previous year

Timeline: Report at Spring General Membership meeting

Strategy 1.2.3. Coordinate and collaborate with partners, NSBC membership, and stakeholders in the development of standards, courses, and education resources.

Measurement: Participation

Timeline: Ongoing

Objective 1.3 Expand and enhance training programs.

Strategy 1.3.1. Through partnerships, NSBC membership, and stakeholders, continue to provide safe boating instructor and instructor training programs. Update and revise materials as standards and laws change. 

Measurement: Number of courses taught, types of courses, number of students trained. Capture participants’ contact information

Timeline: Reported at Winter Board of Directors Meeting

Strategy 1.3.2. Continue to support current certified instructors and instructor trainers. Make available support materials; certifications; re-certifications; information and communications; updates; and professional development workshops.

Measurement: Distribution of Inventory; number of participant certifications, re-certifications and participation in workshops

Timeline: Quarterly, reported at Board Meetings 

Strategy 1.3.3. Research and evaluate the opportunity for new course curriculums and programs as identified by our partners, NSBC members, and stakeholders.

Measurement: The amount of research performed based on feedback, and how many were acted upon

Timeline: Reported at Winter Board of Directors Meeting

Strategy 1.3.4. Coordinate and collaborate with partners, NSBC members, and stakeholders in the development of standards, courses, training, and certification programs related to recreational boating.

Measurement: Participation including committee work related to the development of materials

Timeline: Ongoing

Goal 2. Sustainability Goal: Ensure the viability and sustainability of the NSBC. 

Objective 2.1. Increase the demand for and showcase the products and services from the NSBC 

Strategy 2.1.1. Develop a Marketing Plan to implement and maintain a benefit and marketing program to increase involvement in the NSBC through increased member engagement.

Measurement: Participation …(members using products and services)

Timeline: Create and implement within the first year of the Strategic Plan; and ongoing

Strategy 2.1.2. Develop a Marketing Plan to implement and maintain a marketing program to increase involvement [and partnership] in the NSBC through stakeholder engagement.

Measurement: Participation … (stakeholders using products and services)

Timeline: Create and implement within the first year of the Strategic plan; and ongoing 

Objective 2.2. Expand and increase membership

Strategy 2.2.1. Survey members to ensure we are meeting their needs.

Measurement: Survey

Timeline: Annually, in conjunction with Year-End Letter sent by NSBC Executive Director; results included with Annual Report distribution each year

Strategy 2.2.2. Evaluate current dues structure and implement a revised dues structure.

Measurement: Process of Document Creation; Track the number of members and dues income; Comparison of annual membership dues and budget.

Timeline: ASAP… and ongoing

Strategy 2.2.3. Create and implement a member recruitment and retention plan 

Measurement: Approval from NSBC Board [or Membership Committee].

Timeline: IBWSS 2015, Ongoing review 

Objective 2.3. Increase and diversify the funding base of the NSBC.

Strategy 2.3.1.  Identify and develop sources for unrestricted revenue

Measurement: New revenue sources, Increased unrestricted revenue

Timeline: Ongoing [Priority]

Strategy 2.3.2. Develop a marketing plan for NSBC products and services.

Measurement: Increased sales of products and services

Timeline: Ongoing, compare to previous year

Objective 2.4. Ensure the Strategic Plan meets the goals of the NSBC. 

Strategy 2.4.1. Review progress on NSBC Strategic Plan 

Measurement: Assess current status

Timeline: Brief review at every NSBC Board of Directors meeting

Strategy 2.4.2. Update the Strategic Plan if/as needed.

Measurement: Assess current status

Timeline: Between three and five years, with mid-point assessments

Strategy 2.4.3. Ensure that NSBC’s Strategic Plan reflects and demonstrates support of the National Recreational Boating Safety Program Strategic Plan. 

Measurement: Review NSBC Strategic Plan with National Recreational Boating Safety Strategic Plan

Timeline: Annually